#anheuser-busch-inbev

#anheuser-busch-inbev

Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win - and give it a new name: Believe, USA.

Spirits continue to grow in volume even as their long-standing dollar share gains have stalled, while beer and wine remain in steady decline.

Diageo's dividend situation has deteriorated sharply, with a rebased interim payout of $0.20 per share and a new policy establishing a minimum annual floor of $0.50, indicating a focus on debt reduction over income.

In 2025, Cider sales performed well at plus 2%, led by top brand Angry Orchard (plus 3.6%). For the 52 weeks ending Dec. 28. 2025, hard cider sales reached $502 million in total U.S. multi-outlets, grocery, drug, mass merchandisers, convenience, military, and select club and dollar retailers, according to Circana data. Of the brands, eight of the Top 10 showcased growth.

This is not an easy decision to make, but we believe it is the right one. The North American market is challenged. Our portfolio needs some time and investment to make it more competitive. At the same time, we need to invest in our business, specifically in its capacity and capability.

In 2014, Leon opened his brewery's first location inside a tiny warehouse space in the city's north-east. It was good timing. All over North America, millennials were going crazy for craft beer, and in Alberta, the government had recently changed rules to help microbreweries get their product to market. "There was a huge thirst in Alberta for craft beer," said Leon, who recalls getting emails about new breweries opening nearly every week. "It was a pretty wild time."

BrewDog has been put up for sale after the Scottish craft beer group appointed restructuring specialists to explore fresh investment and strategic options. The Aberdeenshire-founded brewer has hired AlixPartners to oversee a structured process that could result in new investors coming on board or parts of the business being sold off. Founded in 2007 by James Watt and Martin Dickie, BrewDog grew from a small Ellon-based brewery into an international brand with operations in the US, Australia and Germany, alongside around 60 bars across the UK.

So instead of chasing the energy boom, Ferdi and her cofounder built TRIP - a calming beverage brand designed for "calm in the everyday chaos." Today TRIP is valued at roughly $300 million, sold in more than 50,000 stores worldwide, backed by celebrity investors like Joe Jonas and Alessandra Ambrosio, and widely credited with helping shape the modern calming-drink category.

Let's rewind for a 10-second Super Bowl ad history lesson that goes like this: In 2011, Volkswagen decided to drop its full ad-called " The Force "-online the Wednesday before the Super Bowl. This was brand marketer blasphemy! But it worked. Ever since, more and more brands began dropping ads earlier and earlier, which then evolved into creating teasers for the ads to run even earlier.

The "Silver Bullet" (as it's known to fans) first hit shelves in 1978 as part of the "light beer wars" of the era, when competitors like Miller Lite and Natty Light also broke onto the scene. But, inventor Bill Coors was workshopping what would become Coors Light as early as 1941. It was honed for decades before its debut, and today, Coors Light boasts an Instagram profile with hundreds of thousands of followers.

After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer's Insights senior editor Christopher Shepard, who has followed the process closely, joined the Brewbound Podcast to discuss the DGA, the fraught path to publication and what this could mean for brewers.

Boston Beer posted Q3 revenue of $537.5 million, down 11.2% year-over-year, while expanding gross margin to 50.8%.

John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal in 1786. Ever since, the Molson brewers have been passionate about brewing beer for Canadians to enjoy.

Bell's, famous for its Two Hearted IPA and summer-coded Oberon, was founded in 1985 as Kalamazoo Brewing Co. in Michigan. In that first year, it brewed 135 barrels. Today, it brews nearly 500,000 barrels annually. A barrel is roughly 31 gallons, or about two kegs' worth of beer. So the brewery's production went from around 270 kegs in 1986 to around 934,000 kegs today.