#amy-smilovic

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WhoWhatWear
3 months ago
Graphic design

How Tibi's Founder Came Up With Her Signature Style Phrase

Amy Smilovic coined the term 'creative pragmatism' to describe herself and her brand.
Creative pragmatists have a creative eye but are grounded in practicality.
Smilovic discusses her philosophy and the book she wrote on creative pragmatism on the podcast. [ more ]
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