Many of their How I start my day videos have a moralizing tone: Waking up early is inherently good, the thinking goes. And not getting much sleep is presented as a symbol of hard work: Elon Musk and many of the Silicon Valley figures who came before him have been known to brag about staying up all night because they are so very dedicated to their company or mission.
Mr. Nye developed the concept of soft power in the late 1980s to explain how America's ability to get other nations to do what it wanted rested on more than the power of its military or economy; it also derived from American values.
President Trump's recent executive order criticized the Smithsonian Institution for adopting what he claims is a divisive, race-centered ideology and seeks to restore it as a symbol of American greatness.