When Stephen Colbert asked the Oscar-winning performer and writer how she felt about "the coming AI revolution," Thompson didn't hold back: "Intense irritation." Her target? Microsoft Word's Copilot feature, which constantly offers to rewrite her work. "When I've written something and put it into a Word document, it's constantly saying, 'Would you like me to rewrite that for you?'" Thompson said.
Most content teams blow their AI writing budget on tools they abandon within three months. Ask us, and we'd say the devil is in the details. A startup founder doesn't need the same AI writing setup as a 50-person marketing team. A freelance copywriter has different priorities than an agency managing 12 clients. Yet most people pick AI tools like they pick Netflix shows-based on what everyone else is talking about.