Marketing tech
fromExchangewire
19 hours agoPubMatic & Abovo Maxlead Deliver PubMatic's First Agentic AI Advertising Campaigns in Europe - ExchangeWire.com
Abovo Maxlead and PubMatic launched an autonomous CTV advertising campaign in Europe that eliminates manual coordination, reducing setup time by 87% and troubleshooting time by 70% while directing more budget to working media.