"In partnership with PubMatic, we are fundamentally changing how media is planned, activated, and optimised. The results speak for themselves - faster activation, greater transparency for clients, and a team freed to focus on the strategic work that creates real value. This is a concrete step in our long-term 'Waste to Value' strategy and our commitment to shaping a more intelligent media ecosystem in Europe."
"Abovo Maxlead's proprietary AI platform unifies ad campaigns, data sources, CRM, and media planning systems into a single central AI environment, forming a direct bridge to PubMatic's AgenticOS, where both agentic AI systems reinforce each other across the full programmatic buying and optimisation chain."
"PubMatic's AI-powered workflows reduce setup time by up to 87% and troubleshooting time by up to 70%, freeing Abovo Maxlead's team to focus on strategy and client relationships rather than operational execution."
Abovo Maxlead, a Dutch independent agency, has activated an autonomous advertising campaign in Europe through direct integration with PubMatic's programmatic platform. The partnership connects Abovo Maxlead's proprietary Mediavision AI with PubMatic's AgenticOS, an operating system managing autonomous agents in the OpenRTB marketplace. This integration eliminates traditional manual coordination between brief, setup, and optimization phases. Campaigns launch faster, optimize continuously, and allocate more budget to actual media rather than overhead. The AI-powered workflows reduce setup time by 87% and troubleshooting time by 70%, allowing teams to focus on strategic work and client relationships instead of operational execution.
#autonomous-advertising #programmatic-ctv #ai-powered-campaign-management #pubmatic-integration #media-efficiency
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