As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients not only build campaigns but find pools of customers they may otherwise have missed. Overseen by Bob Lord, Horizon Media's president, and run by Domenic Venuto, Horizon's chief product and data officer, Blu is essentially a content marketing platform that uses a variety of LLMs to help the independent agency's clients determine broader business goals through the prism of media (creative inputs will come later - and more on that later), only on steroids.
Legacy FP&A tools force finance professionals into rigid systems that require months of implementation, depend heavily on IT resources, and pull teams away from the spreadsheets they know and trust. Aleph addresses these challenges with an AI-native FP&A platform that connects finance teams directly to their data through familiar Excel and Google Sheets interfaces, eliminating 90% of manual reporting tasks while maintaining the flexibility and control that finance teams demand.