#ai-in-email-marketing

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Miscellaneous
fromLitmus
1 week ago

Guide to Evaluating AI Tools for Email Marketing

Nearly 70% of email marketers expect up to half of their email work to be AI-driven by end of 2026, shifting from experimentation to routine use while maintaining human oversight for quality control.
Marketing tech
fromEntrepreneur
1 month ago

The Right (and Wrong) Way to Use AI in Email Marketing

AI should augment human judgment in email marketing to anticipate customer needs rather than serve as a tactical shortcut that increases unsubscribes.
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