Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.
To live in time is to wonder what will happen next. In every human society, there are people who obsess over the world's patterns to predict the future. In antiquity, they told kings which stars would appear at nightfall. Today they build the quantitative models that nudge governments into opening spigots of capital. They pick winners on Wall Street. They estimate the likelihood of earthquakes for insurance companies. They tell commodities traders at hedge funds about the next month's weather.