#ai-decisioning

[ follow ]
#data-governance #data-hygiene #six-cs #marketing-roadmap #martech #cdp #personalization
fromMarTech
3 days ago

How small pilots and sprint roadmaps turn AI decisioning into ROI | MarTech

AI decisioning is more closely aligned with how human decision-making goes. It uses real-time data and patterns to determine the best action - instead of legacy if/then logic that requires you to pre-map every route. It's about patterns and trends - and giving AI the tools it needs to make the decisions you've decided it can make on your behalf.
Artificial intelligence
Marketing tech
fromMarTech
4 days ago

How AI decisioning will change your marketing | MarTech

AI decisioning enables dynamic, hyper-personalized customer experiences beyond fixed rules, but marketers must fix data, governance, and CDP integration to realize it.
Marketing tech
fromMarTech
2 weeks ago

Laying the groundwork for smarter, AI-driven marketing | MarTech

AI decisioning uses real-time analysis of trillions of signals to determine optimal customer actions, requiring clean unified data, governance and continuous feedback to deliver ROI.
[ Load more ]