Salesforce brings Agentforce Sales to ChatGPT | MarTech
Salesforce's Agentforce Sales app embeds ChatGPT into Salesforce CRM, enabling sellers to query data and automate actions in conversational workflows while preserving data governance.
Intent-based marketing: How to target ready buyers
Intent-based marketing targets prospects showing active purchase signals using first-party data and AI-enabled CRMs to prioritize engagement while respecting consumer privacy.