#ai-and-big-data

#ai-and-big-data

When brands believe technology will mitigate their need to intimately understand their audience, they will undoubtedly lose in the battle for attention. As search becomes more complex with a true understanding of voice and context being needed, surfacing content will not be the biggest challenge. The biggest challenge will be about creating an experience and narrative that people truly want to engage with.

"The challenge is in providing a mobility solution that works for the end user,"