fromFast Company
8 hours agoThe secret playbook for successful M&A
But here's the nuance: It's not that you can't proactively sell your startup. It's that acquisitions driven by an acquirer's initial interest usually yield better outcomes, given your situation and the state of the market. Our process started with inbound interest from a few companies looking to buy Kraftful for strategic reasons. To ensure the best deal, I also connected directly with CEOs, CTOs, and chief product officers at 25+ companies, leading to serious conversations with more than 10 companies.
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