#agent-spaces

#agent-spaces

Zillow Showcase is a paid, AI-powered premium listing product designed to boost on-market visibility through richer media and interactive design, creating an end-to-end listing marketing workflow.

Steve Murray, co-founder of RealTrends Consulting, stated that anyone claiming privately owned independent brokerages cannot compete is misinformed. The data indicates otherwise, showing their resilience and success.

Recruiting is not about convincing people; it is about diagnosing them. Most recruiters fail because they sell the brokerage instead of solving the agent's specific 3 a.m. nightmare.

Lofty AOS coordinates a suite of AI agents that operate simultaneously. One assistant prioritizes tasks tied to lead management. A sales-focused agent engages and qualifies leads, generates call scripts and analyzes sales calls while a social media agent creates and manages content strategies, including scheduling and posting. The system also includes a homeowner-focused agent that adds to contact databases and automates valuation-based outreach aimed at potential sellers.

We have mastered the art of onboarding brokerages that are otherwise incredibly gifted and market-share dominant, Duffy said. United's focus is not small-team tuck-ins. It is step-function growth. We're really good at going to 1,000- or 2,000-agent venerable firms and bringing them into the United platform culturally, operationally, financially and technology-wise to accelerate their growth, he said. That growth engine, he argues, is fully referenceable.

The global average building utilization rate dramatically jumped in 2025 to 53%, the highest since before the pandemic, validating the effectiveness of hybrid strategies in driving more in-office activity, according to CBRE. Utilization rates were 38% in 2024 and 35% in 2023, compared to the 65% that most respondents to CBRE's global workplace occupancy benchmarking program identified as their target.