#advertising-waste

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#ai-slop #ad-fraud #open-web-decline #content-farms
Marketing tech
fromExchangewire
2 days ago

AI Slop and Peril for the Open Web

AI-generated content farms (slop) waste 25-30% of open-web ad spend through fraudulent sites, with over 100,000 such sites now existing and 10,000 new ones appearing monthly.
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