#advertising-upfronts

[ follow ]
Media industry
fromDeadline
1 day ago

Fox Upfront Leans Into Tech, Invoking Silicon Valley's "First Principles"

Fox’s CTO and CEO used a technology-first, first-principles approach to present Fox’s product and AI partnerships to advertisers.
Television
fromwww.businessinsider.com
1 day ago

Seth Meyers roasted David Ellison and Paramount during NBCU's annual presentation to advertisers

Seth Meyers mocked Paramount Skydance and CBS during NBCUniversal’s advertiser presentation, joking about Trump ties, “upfront” payments, and streamer consolidation with HBO Max.
[ Load more ]