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Marketing tech
fromDigiday
1 week ago

WTF is multimodal AI for advertisers? | How AI models are enabling a new level of flexibility and precision in targeting

Multimodal AI enables advertisers to integrate varied data types for precise behavioral prediction and improved targeting.
fromThe Drum
1 month ago

Google Analytics stops logging IP addresses: here's why it's a big deal for marketers

By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. Google is axing Internet Protocol (IP) address logging on its analytics platform.
Privacy technologies
Privacy professionals
fromAndroid Police
3 months ago

Disney Pays $10M to Settle Kids' Data Privacy Battle With YouTube

Disney will pay $10 million to settle FTC allegations that it collected children's data and targeted them with advertising on improperly labeled YouTube videos.
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