Political polarization reflected in voters' shopping, media habits | MarTechConsumers' political affiliation influences shopping habits and media consumption.Advertisers need to target independent voters with tailored messages to avoid wasted spend.
Disney Hoping AI Can Help Match Commercials With ContentDisney is beta testing an AI tool called Magic Words for matching commercials with scenes from media library.Magic Words AI analyzes scenes to identify content, brands, and mood for personalized advertising targeting.