#advertising-targeting

[ follow ]
#x-platform-feature #timeline-filtering #crypto-trading #user-engagement #multimodal-ai #behavioral-prediction
Social media marketing
fromBenzinga
4 days ago

Elon Musk Adds New Feed Controls To Filter Politics And Crypto - What It Could Mean For X's Ad Revenue And User Growth

X introduced a topic-based timeline filter allowing users to view content by categories like Politics, Sports, Business, Technology, Entertainment, and Crypto, with particular value for crypto investors tracking real-time market discussions.
fromDigiday
3 months ago

WTF is multimodal AI for advertisers? | How AI models are enabling a new level of flexibility and precision in targeting

Multimodal AI represents the next frontier in AI, enabling machines to understand and evaluate multiple data types, providing greater understanding and flexibility than a single data type could ever offer. In this WTF explainer guide, Digiday and Dstillery explore what multimodal AI is, how to apply it in real-world settings, its benefits to advertisers and how it's well-positioned to solve current and future challenges.
Marketing tech
fromThe Drum
4 months ago

Google Analytics stops logging IP addresses: here's why it's a big deal for marketers

By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. Google is axing Internet Protocol (IP) address logging on its analytics platform.
Privacy technologies
Privacy professionals
fromAndroid Police
6 months ago

Disney Pays $10M to Settle Kids' Data Privacy Battle With YouTube

Disney will pay $10 million to settle FTC allegations that it collected children's data and targeted them with advertising on improperly labeled YouTube videos.
[ Load more ]