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fromDigiday
1 week ago

'A multi-model world': Microsoft's CEO says the future of AI is orchestration, not one single model

"Think of these models that you orchestrate to build your own model, and more importantly, do what could be described as harness engineering." By "harnessing engineering", he means companies stitching together a mix of closed and open-sourced models, layering them with their own data and shaping the whole stack to deliver a specific business outcome.
Artificial intelligence
Marketing tech
fromExchangewire
1 month ago

Clinch Introduces Predict IQ Scores to Help Advertisers Validate Creative Effectiveness Pre-Launch

Clinch launched Predict IQ Scores™ to predict creative attention and performance pre-launch, enabling creative optimization, reduced wasted ad spend, and tailored diagnostics.
Social media marketing
fromPR Daily
2 months ago

Social media updates and new features to know this week - PR Daily

Major social platforms roll out advertiser support, AI-driven ad defaults, group nickname privacy, and AI-generated profile summaries to improve targeting, ad performance, and user flexibility.
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