Artificial intelligence
fromDigiday
2 weeks agoGSD&M gamifies its AI upskilling efforts
GSD&M gamified AI upskilling across the agency, auditing workflows, identifying use cases, and using leaderboards and workshops to rapidly spread AI adoption.
On Aug. 21, SPILL Chief Growth Officer Kenya T. Parham called out 72andSunny on LinkedIn after the agency announced SPIL*, a Gen Z news platform in Europe, "built from scratch" by its Amsterdam team. The post was quickly deleted after SPILL users flooded the comments with backlash over the striking similarities, prompting Parham to slam the agency for what she called an "attempted theft." "They tried it, we clocked it, and instantly. And thank God the culture always keeps receipts," Parham said in a video explaining the controversy.