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Modern Retail+ Research: The state and future of the media agency, from client spending to retail media's impact

2024 is set to see a significant increase in ad spending driven by political factors and the growth of retail media.
Agencies reported positive client spending trends despite economic headwinds, indicating a resilience in advertising budgets.

Financial media network ad spend will more than quadruple over the next 2 years

US financial media network spending set to reach $1.50 billion in 2026, driven by the rise of FMNs and first-party data utilization.

The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less | AdExchanger

CPG brands face pricing pressure and increased advertising spending demands from retailers amidst market shifts.

Meta's Revenue Boost From Temu Looks Durable, Analyst Says

Meta Platforms likely to benefit from continued ad spending by Chinese e-commerce retailers.

GOP hopefuls spend big in Iowa

Republican presidential campaigns have spent over $124 million on video and TV advertising in Iowa
Iowa caucuses set the tone for the remainder of the campaign

Baidu posts flat quarterly revenue as sluggish economy slowed advertising

Baidu's revenue remained flat as economic slowdowns hindered advertising spending, but its AI Cloud growth indicates a positive strategic direction.
Non-marketing operations in AI Cloud demonstrate resilience against macroeconomic challenges.

Modern Retail+ Research: The state and future of the media agency, from client spending to retail media's impact

2024 is set to see a significant increase in ad spending driven by political factors and the growth of retail media.
Agencies reported positive client spending trends despite economic headwinds, indicating a resilience in advertising budgets.

Financial media network ad spend will more than quadruple over the next 2 years

US financial media network spending set to reach $1.50 billion in 2026, driven by the rise of FMNs and first-party data utilization.

The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less | AdExchanger

CPG brands face pricing pressure and increased advertising spending demands from retailers amidst market shifts.

Meta's Revenue Boost From Temu Looks Durable, Analyst Says

Meta Platforms likely to benefit from continued ad spending by Chinese e-commerce retailers.

GOP hopefuls spend big in Iowa

Republican presidential campaigns have spent over $124 million on video and TV advertising in Iowa
Iowa caucuses set the tone for the remainder of the campaign

Baidu posts flat quarterly revenue as sluggish economy slowed advertising

Baidu's revenue remained flat as economic slowdowns hindered advertising spending, but its AI Cloud growth indicates a positive strategic direction.
Non-marketing operations in AI Cloud demonstrate resilience against macroeconomic challenges.
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Israel advocacy groups outspend pro-Palestinian groups on social media

Pro-Israel groups have spent a significant amount of money on Meta platforms, including Facebook and Instagram, during a period of debate over support for Israel amid its military campaign in Gaza.
The spending by pro-Israel groups far exceeds that of groups supporting Palestinians, Muslims, and Arabs on Meta ads.

Global Ad Spend Growth Expected to Decelerate in 2024

Global advertising spending growth is expected to slow down next year.
Two new reports from Dentsu and GroupM predict slower increases in advertising spending.

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.
#digital platforms

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate.
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