E-Commerce
fromBusiness Matters
2 days agoTraffic vs Conversions: What eCommerce Founders Should Fix First
Fixing conversion bottlenecks before scaling traffic prevents wasting ad spend and maximizes profitability with existing budgets.
Connected TV ensures more targeted advertising. But, while streaming, many viewers end up seeing the same ad multiple times. Since viewers split their time between linear and countless streaming platforms, marketers are left piecing together siloed partner reports and guessing which households were truly exposed to their campaigns. Without the right partners and solutions, even the most carefully planned campaigns can fall short.