#ad-integrations-prebidvast
#ad-integrations-prebidvast

fromwww.marketingdive.com

Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

18 hours ago

Marketing tech

Go Figure: 3 big marketing numbers from March

Marketing tech

A Positive Outlook for Advertising in the New World

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromwww.adexchanger.com

2 years ago

Platforms | AdExchanger

Measuring advertising's impact on in-person sales is challenging, prompting companies to seek innovative solutions.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

fromwww.marketingdive.com

18 hours ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromwww.adexchanger.com

2 years ago

Platforms | AdExchanger

Measuring advertising's impact on in-person sales is challenging, prompting companies to seek innovative solutions.

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

2 hours ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Law

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

Tech industry

fromwww.npr.org

20 hours ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Law

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.

fromwww.socialmediatoday.com

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

Apple

from9to5Mac

15 hours ago

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube is launching 24/7 streaming channels to challenge traditional TV, starting with Coachella content.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

E-Commerce

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

E-Commerce

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

E-Commerce

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

more#chatgpt-shopping

Deliverability

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

Growth hacking

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.

Marketing tech

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

14 hours ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

13 hours ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

Deliverability

fromHubspot

1 month ago

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

Podcast

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

fromForbes

5 minutes ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

#microsoft-advertising

Online marketing

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Marketing tech

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem | AdExchanger

Online marketing

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

more#microsoft-advertising

Marketing tech

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem | AdExchanger

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

fromThe Drum

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Bing Tests Larger Product Ads Format on SERP

In this test, there is a huge section of sponsored products in a double-rowed carousel along with some cards from individual websites (organic).

E-Commerce

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads | AdExchanger

The IAB NewFronts showcase new tech and product announcements, while upfronts focus heavily on content.

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

#programmatic-advertising

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

more#programmatic-advertising

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

1 week ago

Yahoo Says Its AI Isn't Bad For Publishers; Movie Clippers Go Viral For Ad Bucks | AdExchanger

Yahoo aims to differentiate its AI-based ad targeting through its Yahoo Scout platform, emphasizing publisher traffic and content citation.

#influencer-marketing

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

6 days ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

more#influencer-marketing

6 days ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.

#marketing

fromForbes

Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

fromForbes

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

Hivestack Named Official Member of Prebid.org

Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company today announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. The announcement represents Hivestack's commitment to driving excellence, innovation and standardization across the programmatic DOOH industry.

E-Commerce

5 hours ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

fromGamesBeat

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.

Marketing tech

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

fromQuartz

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

fromRAIN News

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

#openai

Marketing tech

OpenAI's ad push explained in one chart

fromTNW | Artificial-Intelligence

OpenAI's new partner wants to build ads that can chat with you

OpenAI partners with Smartly to enhance ad personalization and interactivity in ChatGPT.

Marketing tech

OpenAI partners with Smartly to bring conversational ads to ChatGPT

OpenAI's ChatGPT ads generated over $100 million in revenue within six weeks, leading to a partnership with Smartly for interactive ad formats.

fromThe Daily Upside

Marketing tech

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

OpenAI's new partner wants to build ads that can chat with you

OpenAI partners with Smartly to enhance ad personalization and interactivity in ChatGPT.

fromTNW | Artificial-Intelligence

OpenAI partners with Smartly to bring conversational ads to ChatGPT

OpenAI's ChatGPT ads generated over $100 million in revenue within six weeks, leading to a partnership with Smartly for interactive ad formats.

fromThe Daily Upside

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

more#in-game-advertising

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.

Bing Search Ads Sponsored Label Almost Transparent

Microsoft is testing nearly invisible sponsored labels in Bing search results.

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.

fromMarketing Dive

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

1 week ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

fromwww.socialmediatoday.com

Reddit partners with Pacvue to expand ad access

Reddit partnered with Pacvue to enable advertisers to buy and manage Reddit ads directly within Pacvue's commerce operating system, which serves over 70,000 businesses and integrates with 100+ retail media networks.

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks | AdExchanger

Smartly acquired INCRMNTAL to integrate real-time incrementality measurement into its platform, shifting from historical analysis to predictive performance measurement.

Are CAPIs The Next Phase Of Performance TV? | AdExchanger

Streaming platforms are adopting conversion APIs to help advertisers measure performance and justify media spending, reflecting the growing importance of performance marketing in connected TV advertising.

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms | AdExchanger

Viant doubled net income to $24.1 million in 2025 with 22% revenue growth to $110 million, demonstrating strong performance against larger competitors despite market skepticism about sustaining growth as a smaller player.

The Missed Opportunity In Performance TV: Long-Term Brand-Building | AdExchanger

TV's shift to digital enables precise short-term performance measurement, but overemphasis on immediate results undermines its strength as a brand-building channel requiring balanced long-term strategy.

The Prebid Episode | AdExchanger

Prebid’s influence expands as major platforms integrate, Microsoft adjusts caching policy, and Prebid assumes stewardship of an open-source sell-side AI agent codebase.

1 month ago

How Publishers Are Testing Amazon's Prebid Adapter For Incremental Yield | AdExchanger

Amazon's Prebid adapter integrates Amazon demand into Prebid so Amazon bids compete in real time with other buyers using shared signals and floor pricing.