adWMG Launches a Self-Service Monetisation Platform for Web Publishers

"adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of adWMG's broader approach to building scalable web monetisation infrastructure, available at adwmg.com. The platform simplifies the monetisation workflow by allowing publishers to independently select display or video ad formats, adapt them to their website, and generate ready-to-use code in just a few clicks."

"It supports a wide range of integration types, including outstream, fixed, in-banner, Prebid, VAST, and other formats, enabling flexible monetisation strategies tailored to different site structures and audience behaviours. Once the code is generated, publishers can implement it on their side and immediately begin collecting performance data. The onboarding process includes adding ads.txt lines, receiving platform access, submitting domains for verification, and selecting the most suitable ad format once approval is complete."

"All required integration assets such as JS, VAST, and Prebid ID are generated directly within the platform interface. Publishers have access to core performance metrics including revenue, CPM, and impressions, allowing them to monitor results in real time and optimise monetisation accordingly. The platform operates with automated NET20 payouts and is designed exclusively for web inventory. Publishers who want to better understand how the platform fits their setup can book a short introductory meeting for additional context."

adWMG launched a self-service monetisation platform that gives web publishers full control over creating, setting up, and deploying advertising formats without manager involvement or technical back-and-forth. Publishers can select display or video formats, adapt them to site layouts, and generate ready-to-use code in a few clicks. The platform supports outstream, fixed, in-banner, Prebid, VAST and other integrations, and generates integration assets (JS, VAST, Prebid ID) within the interface. Onboarding includes ads.txt, domain verification, and approval. Publishers receive real-time revenue, CPM and impression metrics, automated NET20 payouts, and can book brief introductory meetings for setup guidance.

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