fromThe Drum
4 days agoMarketing tech
What does it take to grow your digital audience today?
Publishers must increase revenue per visit by creating relevant, personalized content using data to reduce ad annoyance and combat adblockers.
And while some have been quick to declare the era of TV over, for the advertising industry this isn't the end of TV, rather an opportunity to bring together the benefits of TV and digital through programmatic technology. Programmatic gets a bad rep in the traditional TV stronghold of branding, but this is a chance to show programmatic can do more than just deliver performance metrics.