Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.
The Remuneration Conversation; Investigators Set Their Sights On Zeta | AdExchanger
Brands want to pay less for agency services as automation and AI disrupt traditional models.
WTF is ad tech curation?
Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say
Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Got A Startup With An App? You Need AppLovin | HackerNoon
AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.
How This 21-Year-Old Built a $16 Million Startup | Entrepreneur
Adam Cohen transformed a casual observation into a successful ad tech startup, Stic, that offers unique out-of-home advertising solutions for drivers.
The Stack: Ad Tech M&A is Back
Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.
The Remuneration Conversation; Investigators Set Their Sights On Zeta | AdExchanger
Brands want to pay less for agency services as automation and AI disrupt traditional models.
WTF is ad tech curation?
Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say
Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Got A Startup With An App? You Need AppLovin | HackerNoon
AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.
How This 21-Year-Old Built a $16 Million Startup | Entrepreneur
Adam Cohen transformed a casual observation into a successful ad tech startup, Stic, that offers unique out-of-home advertising solutions for drivers.