Google Chrome's shift to Manifest V3 framework impacts popular ad blocker uBlock Origin, requiring users to switch to a compliant Lite version or another ad blocker/browser. [ more ]
YouTube's War On Ad Blockers Continues, Now Making Ads Truly Unskippable
YouTube is showing blank ads to ad-blocker users, pushing for YouTube Premium as an ad-free alternative, even testing server-side ad injection to combat ad blockers. [ more ]
Google Chrome's shift to Manifest V3 framework impacts popular ad blocker uBlock Origin, requiring users to switch to a compliant Lite version or another ad blocker/browser. [ more ]
YouTube's War On Ad Blockers Continues, Now Making Ads Truly Unskippable
YouTube is showing blank ads to ad-blocker users, pushing for YouTube Premium as an ad-free alternative, even testing server-side ad injection to combat ad blockers. [ more ]
Chrome's next weapon in the War on Ad Blockers: Slower extension updates
Google is intensifying its war on ad blockers with YouTube and Chrome taking measures to detect and block ad blockers.
The upcoming Manifest V3 extension platform in Chrome will limit ad-blocking capabilities and delay extension updates, giving Google an advantage in the cat-and-mouse game with ad blockers. [ more ]
YouTube begins fighting ad blockers by slowing down load times
YouTube is intentionally delaying video loading when it detects ad blockers in order to discourage users from using them.
This new approach follows a more severe tactic rolled out globally a few weeks earlier, temporarily or permanently halting video playback for users with ad blockers.
YouTube's strategy has achieved short-term success with an increase in ad-block uninstallations, but developers continue to find ways to bypass the service's measures. [ more ]
Google Spills More Secrets; The Unblockables | AdExchanger
Google has exceptions to the standard 15% fee for certain apps like Spotify and offered Netflix a discounted take rate of 10%.
Google is cracking down on ad blockers on YouTube to boost its average revenue per user and in response to accusations of anticompetition tactics.
Temu, a Chinese ecommerce marketplace, is featuring its first full year of Temu Christmas, which is seen as a challenge for ecommerce advertisers. [ more ]
YouTube's ad crackdown could cause 'suboptimal viewing,' Google admits
Google is cracking down on YouTube ads to push users to buy its premium services instead of using ad blockers.
Some users have reported issues with the new ad crackdown, experiencing small hiccups or suboptimal viewing experiences when using an ad blocker. [ more ]
Chrome's next weapon in the War on Ad Blockers: Slower extension updates
Google is intensifying its war on ad blockers with YouTube and Chrome taking measures to detect and block ad blockers.
The upcoming Manifest V3 extension platform in Chrome will limit ad-blocking capabilities and delay extension updates, giving Google an advantage in the cat-and-mouse game with ad blockers. [ more ]
YouTube begins fighting ad blockers by slowing down load times
YouTube is intentionally delaying video loading when it detects ad blockers in order to discourage users from using them.
This new approach follows a more severe tactic rolled out globally a few weeks earlier, temporarily or permanently halting video playback for users with ad blockers.
YouTube's strategy has achieved short-term success with an increase in ad-block uninstallations, but developers continue to find ways to bypass the service's measures. [ more ]
Google Spills More Secrets; The Unblockables | AdExchanger
Google has exceptions to the standard 15% fee for certain apps like Spotify and offered Netflix a discounted take rate of 10%.
Google is cracking down on ad blockers on YouTube to boost its average revenue per user and in response to accusations of anticompetition tactics.
Temu, a Chinese ecommerce marketplace, is featuring its first full year of Temu Christmas, which is seen as a challenge for ecommerce advertisers. [ more ]
YouTube's ad crackdown could cause 'suboptimal viewing,' Google admits
Google is cracking down on YouTube ads to push users to buy its premium services instead of using ad blockers.
Some users have reported issues with the new ad crackdown, experiencing small hiccups or suboptimal viewing experiences when using an ad blocker. [ more ]
Google admits it's making YouTube worse for ad block users
Google admits that its efforts to discourage the use of ad blockers on YouTube have resulted in a suboptimal viewing experience for some users.
YouTube began interrupting videos for ad block users with a pop-up encouraging them to disable the extension or filter, or pay for the ad-free premium tier.
Netizens have reported delays in playback when using non-Chrome browsers. [ more ]
Google plans to disable legacy browser extensions next June
Web advert blockers and other Chrome extensions may stop working by June 2024 unless they are revamped to adhere to Google's Manifest V3 specifications.
Extensions updated to meet Manifest V3 may not work as effectively as they did previously.
Google's transition from Manifest V2 to V3 has faced delays but is now back on track. [ more ]