"Collective bargaining has been the fastest and most effective way for the regulation of AI technology," SAG-AFTRA Executive Director Duncan Crabtree-Ireland stated, emphasizing the union's role in shaping AI usage in Hollywood.
Goldsmith alleges that while still working on the film, Venzon repeatedly sent them memes belittling their trans identity, outed them to colleagues, deadnamed them, and asked invasive questions about their transition. According to the complaint, Venzon's conduct - which allegedly included making jokes about transgender bodies - happened both in private meetings and among colleagues, creating a hostile working environment for Goldsmith.
"Under our precedents, a company is not liable as a copyright infringer for merely providing a service to the general public with knowledge that it will be used by some to infringe copyrights," Justice Clarence Thomas wrote for the court.
Congress will dig into a new question this week: Do influencers need special labor protections? An April report from the Interactive Advertising Bureau estimated there were about 1.5 million full-time digital creators in the US. It's a growing job category, and Democratic Rep. Ro Khanna of California told Business Insider he wants to help make it feel more stable.
Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.
Nearly two-thirds (63%) of Super Bowl ads featured one or more celebrity talents this year, according to data from TV measurement company iSpot. Back in 2011, only around a quarter of ads included an A-lister, but a reliance on Hollywood names has been typical of Big Game ads since the start of this decade. It's part of a broader pattern. The "built-in affinity" a top name can bring means it's "an easy place to go," said Mike Hayward, chief creative officer at agency Copacino Fujikado.
Oscar-winning actor Matthew McConaughey has trademarked his image and voice including his famous catchphrase: All right, all right, all right from the movie Dazed and Confused in an attempt to forestall unauthorised use by artificial intelligence. The Wall Street Journal reported that McConaughey has had eight separate applications approved by the US Patent and Trademark Office in recent weeks, including film clips of the actor standing on a porch and sitting in front of a tree,
The campaign argues that in the race for dominance in the new GenAI technology, some of the world's wealthiest tech companies, along with private equity-backed ventures, have engaged in a "massive rip-off" of creative content without authorization or compensation. According to the campaign, this practice "imperils U.S. jobs, economic growth and global 'soft power' supported by the U.S. creative industries." The campaign warns that this widespread infringement erodes the foundation of the U.S. entertainment industry and disincentivizes the creation of new works.