"For years now, actors have rung the alarm bells over the AI industry planning to sell their likeness and voices - either with or without their consent - and hence threatening to put them out of work. Beyond a major 2023 strike by Hollywood actors fueled by these concerns, we've already seen actors take matters into their own hands, like when Scarlett Johansson threatened to sue OpenAI over a ChatGPT update that she claims imitated her voice."
""My team and I want to know that when my voice or likeness is ever used, it's because I approved and signed off on it," McConaughey told the newspaper in an email. "We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world." The goal is to pave the way for litigation in case a company or individual were to attempt to profit from the actor's likeness with the help of AI."
Actors face increasing threats from AI companies that could commercialize likenesses and voices without consent, risking employment. High-profile examples include a 2023 Hollywood actors strike, Scarlett Johansson's threat to sue OpenAI over an alleged voice imitation, and a lawsuit by two voice actors claiming unauthorized voice use for AI training. The unveiling of an AI actor called Tilly Norwood generated widespread backlash. To establish legal protections and deter misuse, Matthew McConaughey filed eight trademark applications containing videos and audio of himself, including the line "Alright, alright, alright," and obtained approval for all eight filings to enable litigation if necessary.
Read at Futurism
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