Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.comACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.
Vizio's Vision For Programmatic And Home Screen Monetization | AdExchangerVizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales.
Walmart-Vizio Deal Exposes Fragility in Measurement MarketVizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry.The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data.
Vizio Ads Kicks Off NewFronts With 3 New Ad FormatsAdvertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes.
Vizio's Vision For Programmatic And Home Screen Monetization | AdExchangerVizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales.
Walmart-Vizio Deal Exposes Fragility in Measurement MarketVizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry.The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data.
Vizio Ads Kicks Off NewFronts With 3 New Ad FormatsAdvertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes.