#acr-data

#acr-data

Vizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.

Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales.

Vizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry.

The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data.

Advertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes.

Walmart's acquisition of Vizio focuses on data and advertising, not just TV sales.

ACR data from smart TVs offers valuable insights for advertisers in the CTV landscape.