Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.comACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.
Vizio's Vision For Programmatic And Home Screen Monetization | AdExchangerVizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales.
Walmart-Vizio Deal Exposes Fragility in Measurement MarketVizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry.The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data.
Vizio Ads Kicks Off NewFronts With 3 New Ad FormatsAdvertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes.
With Vizio, Walmart Finally Places Its Stake In The Ad Industry | AdExchangerWalmart's acquisition of Vizio focuses on data and advertising, not just TV sales.ACR data from smart TVs offers valuable insights for advertisers in the CTV landscape.
Vizio's Vision For Programmatic And Home Screen Monetization | AdExchangerVizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales.
Walmart-Vizio Deal Exposes Fragility in Measurement MarketVizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry.The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data.
Vizio Ads Kicks Off NewFronts With 3 New Ad FormatsAdvertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes.
With Vizio, Walmart Finally Places Its Stake In The Ad Industry | AdExchangerWalmart's acquisition of Vizio focuses on data and advertising, not just TV sales.ACR data from smart TVs offers valuable insights for advertisers in the CTV landscape.