#YouTube Shorts

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How Corona found success with YouTube Shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.
The strategy included diverse ad formats tailored to different points in the customer journey.

YouTube Shorts are getting less short

YouTube Shorts is increasing video length to three minutes and introducing template features to enhance content creation.

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.
44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets.

YouTube Expands its AI Music Experiment, Adds Live Reminders on Shorts

Creators can customize songs for their Shorts by restyling them into unique soundtracks.
Shorts viewers can get reminders for upcoming live streams if scheduled properly.
Video length and upload date criteria determine eligibility for the Shorts feed.

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

YouTube Announces Updates for Shorts Including Longer Shorts, Templates & Comments In The Shorts Feed - Lindsey Gamble

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.

How Corona found success with YouTube Shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.
The strategy included diverse ad formats tailored to different points in the customer journey.

YouTube Shorts are getting less short

YouTube Shorts is increasing video length to three minutes and introducing template features to enhance content creation.

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.
44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets.

YouTube Expands its AI Music Experiment, Adds Live Reminders on Shorts

Creators can customize songs for their Shorts by restyling them into unique soundtracks.
Shorts viewers can get reminders for upcoming live streams if scheduled properly.
Video length and upload date criteria determine eligibility for the Shorts feed.

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

YouTube Announces Updates for Shorts Including Longer Shorts, Templates & Comments In The Shorts Feed - Lindsey Gamble

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.
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YouTube is making a change users have been begging for, but there's a catch

YouTube is reducing the number of ad breaks on its platform for long-form content streamed on TVs, but the length of each ad break will be longer.
Users watching YouTube on TV screens will now be able to see the time remaining in an ad break and have the option to skip it.

YouTube is making a change users have been begging for, but there's a catch

YouTube is reducing the number of ad breaks for certain long-form content on TV screens but increasing the length of each ad break.
Users watching videos on TV screens will be able to see the time remaining in an ad break and have the option to skip it.

Why YouTube created Shorts to compete with TikTok - LogRocket Blog

Short-form videos like YouTube Shorts can be addicting because they trigger dopamine spikes in our brains.
YouTube released YouTube Shorts to join the trend towards short-form videos and compete with platforms like TikTok.

YouTube's AI Music Experiment: Dream Track in YouTube Shorts - Lindsey Gamble

YouTube and Google DeepMind are collaborating on an AI music experiment called Dream Track in YouTube Shorts.
Creators can generate original soundtracks for their Shorts by selecting artists and typing a creation prompt.
Dream Track has the potential to empower creators and benefit artists by enhancing short-form videos and generating new revenue streams.

YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts | AdExchanger

YouTube is testing a pilot program that allows advertisers to target ads specifically on YouTube Shorts, aiming to provide more control for brands.
The ability to target solely Shorts inventory is a newer addition to YouTube's ad offerings for Shorts.
The pilot program has been kept under wraps as YouTube wants to reach a certain level of scale before publicizing it.
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