#Claire's

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Lindsey Gamble
7 months ago
Marketing

Claire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey Gamble

Bringing together Gen Z Alphas for creative direction at Claire's.
Holistic approach with creator partnerships leads to valuable collaboration. [ more ]
The Drum
10 months ago
Marketing

Which brands are getting the 90s trend right?

Marketers are capitalizing on the 90s trend on TikTok to reach a Gen Z audience.
Brands need to be careful about how they approach the trend to avoid being seen as gimmicky.
Clarks and Claire's are examples of brands successfully tapping into the 90s trend. [ more ]
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