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Marketing tech
fromCoindesk
1 week ago

Crypto.com's high-rolling head of marketing to leave after almost six years

Steven Kalifowitz, CMO of Crypto.com, is leaving after six years, having significantly contributed to the brand's global recognition and partnerships.
Marketing
fromAdExchanger
1 week ago

Manscaped's WholeBody Media Strategy | AdExchanger

Marcelo Kertész is transforming Manscaped from a niche grooming brand to a comprehensive body grooming platform, leveraging his political campaign experience.
#cmo
Marketing
fromDigiday
2 weeks ago

CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study

CMOs are increasingly seen as contributors to strategy but struggle with performance, as their A grades from CEOs have significantly declined.
Marketing
fromMarTech
1 month ago

Why CMOs struggle and how aligning with CFOs changes everything | MarTech

CMOs face challenges in proving their value due to measurement issues and a disconnect with CFOs focused on short-term results.
Marketing
fromBusiness Insider
3 months ago

Seeking nominations for Business Insider's most innovative CMOs of 2026 list - submit entries by March 27

Business Insider seeks nominations for its 11th annual list of the most innovative CMOs; submit nominees by 5 p.m. ET on March 27.
Marketing
fromForbes
5 months ago

The Quiet Battle Every Chief Marketing Officer Fights

CMOs must continually sell marketing's strategic value internally to secure buy-in, defend budgets, and gain recognition beyond short-term metrics.
Marketing
fromDigiday
2 weeks ago

CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study

CMOs are increasingly seen as contributors to strategy but struggle with performance, as their A grades from CEOs have significantly declined.
Marketing
fromForbes
4 weeks ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Marketing tech
fromMarTech
4 weeks ago

Lessons from a first-time CMO | MarTech

The CMO role requires a unique skillset and faces significant scrutiny, as shared by a first-time CMO's experiences.
Marketing
fromMarTech
1 month ago

Why CMOs struggle and how aligning with CFOs changes everything | MarTech

CMOs face challenges in proving their value due to measurement issues and a disconnect with CFOs focused on short-term results.
more#cmo
fromwww.businessinsider.com
4 weeks ago

MrBeast wants to hire his first CMO. Here's what he's looking for.

Beast Industries is expanding its ambitions beyond YouTube, aiming to become a Disney-style entertainment giant, with recent hires reflecting this growth.
Media industry
#marketing
Marketing
fromMarTech
4 weeks ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromMarTech
4 weeks ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
more#marketing
Marketing
fromDigiday
1 month ago

In graphic detail: The numbers making the case for what holdcos could be

Advertising agencies must refocus on supporting CMOs to rebuild trust and navigate economic uncertainties.
#marketing-leadership
more#marketing-leadership
#customer-experience
more#customer-experience
Marketing
fromHackernoon
6 years ago

The Smarter Way to Get Marketing Leadership-No Babysitting, No Big Bills | HackerNoon

Hiring a full-time CMO often leads to wasted resources without achieving clear growth strategies.
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