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Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.
Traditional marketing mediums are increasingly being overshadowed by digital platforms.

How CMOs are redefining their strategic impact

Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.

Nike's move to brand thinking over quick wins shows boardrooms are relearning patience

Current challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.

OpenAI Appoints Kate Rouch as Its First CMO

OpenAI has appointed its first CMO, Kate Rouch, to enhance marketing efforts for ChatGPT and its mission towards AGI.

Meet the 10 visionary CMOs shaping their brands' roles in business and culture

The role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.

Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.
Traditional marketing mediums are increasingly being overshadowed by digital platforms.

How CMOs are redefining their strategic impact

Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.

Nike's move to brand thinking over quick wins shows boardrooms are relearning patience

Current challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.

OpenAI Appoints Kate Rouch as Its First CMO

OpenAI has appointed its first CMO, Kate Rouch, to enhance marketing efforts for ChatGPT and its mission towards AGI.

Meet the 10 visionary CMOs shaping their brands' roles in business and culture

The role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.
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3 steps to determine if AI is the answer to your problem | MarTech

Marketers are being told to embrace AI, but many CMOs and CEOs don't understand how it fits into their marketing strategies or what problems it solves.
The demand for AI in marketing is similar to when CMOs hired data scientists, but lacked understanding of the problems being solved.

Verizon appoints former Twitter, Peloton executive as CMO

Verizon has appointed Leslie Berland as its new CMO and EVP to revive marketing efforts for its consumer sector.
Berland, who previously served as CMO at Twitter and Peloton, will report directly to CEO Hans Vestberg.

Guild hires Adam O'Daniel as chief marketing officer

Adam O'Daniel joins Guild Mortgage as SVP and CMO, a newly created role
Guild Mortgage aims to expand its brand presence nationally and enhance its marketing initiatives

Chief Marketers Around the World Share Their 2024 Priorities

Artificial intelligence will be the top priority for marketers in 2024, replacing sustainability as their focus.
The use of AI, machine learning, and marketing automation beat out other priorities such as content creation, emotional branding, and omnichannel marketing.
Marketers believe that successful marketing will be able to connect artificial and emotional intelligence, emphasizing the importance of creativity in the midst of AI advancements.
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