#CMO

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#cmo
Exchangewire
4 weeks ago
Marketing

StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer

Ryan Nelsen appointed CMO of StackAdapt, with vast experience from leading companies like Qualtrics and MX. [ more ]
Adweek
1 month ago
Marketing

Gap Reinstates CMO Role, Hiring From PepsiCo

Gap has reinstated its CMO position with Fabiola Torres to lead global marketing as part of its turnaround plan. [ more ]
Marketing Dive
1 month ago
Marketing

Gap names new global CMO amid push to revitalize brand

Gap appoints Fabiola Torres as global CMO to revitalize brand. [ more ]
Adweek
1 month ago
Marketing

7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold Takes

CMOs gather at ADWEEK Marketing Vanguard Summit to discuss industry challenges and innovations. [ more ]
The Drum
1 month ago
Marketing

Why the CMO needs to learn to speak the language of other c-suite execs

CMOs struggle with excessive marketing jargon when communicating with other c-level executives, affecting their tenure and effectiveness in the role. [ more ]
Practical Ecommerce
1 month ago
Marketing

Fermat CMO on Customized Customer Journeys

Fermàt Commerce provides software for customized customer journeys shifting from a traditional sales funnel to a hub and spoke model focused on conversion. [ more ]
Exchangewire
4 weeks ago
Marketing

StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer

Ryan Nelsen appointed CMO of StackAdapt, with vast experience from leading companies like Qualtrics and MX. [ more ]
Adweek
1 month ago
Marketing

Gap Reinstates CMO Role, Hiring From PepsiCo

Gap has reinstated its CMO position with Fabiola Torres to lead global marketing as part of its turnaround plan. [ more ]
Marketing Dive
1 month ago
Marketing

Gap names new global CMO amid push to revitalize brand

Gap appoints Fabiola Torres as global CMO to revitalize brand. [ more ]
Adweek
1 month ago
Marketing

7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold Takes

CMOs gather at ADWEEK Marketing Vanguard Summit to discuss industry challenges and innovations. [ more ]
The Drum
1 month ago
Marketing

Why the CMO needs to learn to speak the language of other c-suite execs

CMOs struggle with excessive marketing jargon when communicating with other c-level executives, affecting their tenure and effectiveness in the role. [ more ]
Practical Ecommerce
1 month ago
Marketing

Fermat CMO on Customized Customer Journeys

Fermàt Commerce provides software for customized customer journeys shifting from a traditional sales funnel to a hub and spoke model focused on conversion. [ more ]
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MarTech
5 months ago
Marketing

3 steps to determine if AI is the answer to your problem | MarTech

Marketers are being told to embrace AI, but many CMOs and CEOs don't understand how it fits into their marketing strategies or what problems it solves.
The demand for AI in marketing is similar to when CMOs hired data scientists, but lacked understanding of the problems being solved. [ more ]
Mobile World Live
6 months ago
Marketing

Verizon appoints former Twitter, Peloton executive as CMO

Verizon has appointed Leslie Berland as its new CMO and EVP to revive marketing efforts for its consumer sector.
Berland, who previously served as CMO at Twitter and Peloton, will report directly to CEO Hans Vestberg. [ more ]
www.housingwire.com
6 months ago
Marketing

Guild hires Adam O'Daniel as chief marketing officer

Adam O'Daniel joins Guild Mortgage as SVP and CMO, a newly created role
Guild Mortgage aims to expand its brand presence nationally and enhance its marketing initiatives [ more ]
Adweek
6 months ago
Marketing

Chief Marketers Around the World Share Their 2024 Priorities

Artificial intelligence will be the top priority for marketers in 2024, replacing sustainability as their focus.
The use of AI, machine learning, and marketing automation beat out other priorities such as content creation, emotional branding, and omnichannel marketing.
Marketers believe that successful marketing will be able to connect artificial and emotional intelligence, emphasizing the importance of creativity in the midst of AI advancements. [ more ]
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