#Boston Condos

#Boston Condos

Compass CEO Robert Reffkin's promises for his firm to be a disruptor, and so far, he's doing a good job at that. Reffkin has talked at length in recent years about changing the residential real estate landscape. He's pushed Compass' private exclusives platform, setting the stage for a war with Zillow. Now, Compass is set to acquire Anywhere Real Estate, the second biggest brokerage firm and the parent company of rivals Century 21, Coldwell Banker, Corcoran and Sotheby's International Realty.

Some might dismiss this as hype, but history shows us how quickly consumer behaviour can flip. I'm old enough to remember back to when we first relied on the Yellow Pages, then shifted almost overnight to Google. We're already starting to see a shift towards AI-driven search, where instead of scrolling through endless pages of results you're presented with just a handful of carefully curated answers, drawn from multiple sources.