The Naboisho Conservancy, adjacent to the famed Maasai Mara, was established in 2010 through collaboration between Saruni Basecamp and local Maasai communities. This initiative not only aims to preserve the region's diverse wildlife but also to promote cultural heritage among the Maasai people, who have lived in the area for centuries. A pivotal moment in its formation occurred in 1998 when Norwegian financier Svein Wilhelmsen met a Maasai elder, leading to the creation of an ecotourism company that prioritizes conservation and responsible tourism, making locals its custodians.
"Naboisho is a Maasai war cry meaning 'coming together.' Fittingly, the mission of this endeavor is to encourage responsible tourism and conservation in coordination with locals."
"In 1998, Norwegian financier Svein Wilhelmsen had a fateful meeting with a Maasai elder, Ole Taek, which sparked a new commitment towards conservation and the region's cultural heritage."
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