"Just as a forest naturally sorts itself into distinct ecosystems, SOOT automatically organises your files into meaningful gradients of connection that are much faster for the eye to navigate," says CEO Jake Harper, who founded the company in 2020. The programme is currently in its closed beta stage. It's due to launch later this year as a browser-based app, with plans for a smartphone and tablet app to follow. Right now, it's offering early access to the waitlist.
Beyond organisation, there are multiple more uses for SOOT. Whether you're a design studio looking to collaborate on a reference library, a photography agency sifting through image libraries, a brand looking to digitally exhibit its archive, or a shop looking to quickly share a new collection.
You can also trawl through Tomorrow Type Today's Instagram archive of over 10,000 images, searching for references and typefaces by moods or materials like 'gothic', 'chrome' or 'sand'. Many creative professionals are using it for inspiration, as a curation platform, or to create moodboards and organise portfolios - like an assistant of sorts, that can pull out unseen connections between images.
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