Grammarly's New AI Tools Use Experts' Identities Without Their Permission
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Grammarly's New AI Tools Use Experts' Identities Without Their Permission
"One feature that has people up in arms is its expert reviews, consisting of agents modeled after prominent academics and writers, living or dead, which are reportedly presented in a misleading way. As The Verge reports, the feature offers a tool that analyzes users' content and then provides AI-generated feedback inspired by high profile personalities, including Stephen King, Neil deGrasse Tyson, and Carl Sagan, to name a few."
"The Expert Review agent doesn't claim endorsement or direct participation from those experts; it provides suggestions inspired by works of experts and points users toward influential voices whose scholarship they can then explore more deeply. As Wired reports, the legality of this practice is questionable, and Grammarly could avoid the murky ethical territory by simply generating a basic list of suggestions from a regular bot."
Grammarly, rebranded under parent company Superhuman, launched eight AI agents to assist with writing tasks beyond grammar correction. A controversial feature called expert reviews uses AI to generate feedback modeled after prominent academics and writers like Stephen King, Neil deGrasse Tyson, and Carl Sagan without their permission or endorsement. The tool analyzes user content and provides AI-generated suggestions inspired by these figures' published works. While Grammarly claims the feature doesn't assert direct participation from experts, the practice raises significant ethical and legal questions about identity use and misrepresentation. Critics argue the company could provide similar writing assistance through standard bot suggestions without the problematic impersonation.
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