The first public day of Frieze saw numerous celebrity visitors, including Lizzo and Jada Pinkett Smith. Artists showcased unique projects, like Ozzie Juarez’s homage to South Central swap-meet culture with his installation titled Pásale! Pásale! Todo Barato!, which allows people to take tiny toys from his curated collection. Additionally, Claire Chambless introduced an interactive Easter egg hunt featuring handmade sculptures, encouraging visitors to rethink their notions of art acquisition and engage more deeply with the artworks. The fair highlights creative interactions that blend art with personal and communal histories.
"Swap meets are so dear to my heart and introduced me to the idea of collecting objects as a little kid. There's a juxtaposition between this project and the fair, and this seems to be bringing a lot of joy to people."
"I sourced these objects over the course of a year from five different swap meets... This project is a celebration of community culture and the joy it brings."
"Inside each oversized golden egg is a bespoke, handmade sculpture and an accompanying QR code for ease of registry. This invites visitors to interact with art in unexpected ways."
"This whimsical Easter egg hunt challenges preconceived notions of art acquisition and encourages active participation during the fair."
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