"A few weeks ago, it might have been hard to imagine the amount of uproar that could be generated by a restaurant chain choosing to update its logo. But here we are, with Cracker Barrel embroiled in a nationwide controversy so great that the commander-in-chief himself felt the need to weigh in. Now, after the new logo was canceled, nationwide renovation plans are also being thrown under the rocking chair."
"While the brand was simply attempting to keep up with the times and move toward a more contemporary aesthetic, the minimalist design really struck a nerve with American diners. And it did not take long for the restaurant chain to tuck tail on its grand plans of reinvention. Within just days of the announcement, Cracker Barrel responded to the logo controversy by scuttling the project entirely, assuring the public that the classic signage would remain, including the iconic "Old Timer" sitting beside a barrel."
Cracker Barrel announced a new modern logo and planned interior redesigns to adopt a contemporary aesthetic. The minimalist logo sparked widespread backlash from American diners, prompting rapid cancellation of the new logo. The chain confirmed that classic signage and the iconic "Old Timer" figure beside a barrel will remain. Planned interior updates toward a less Americana style were also abandoned to avoid losing customer loyalty. Renovation suspensions do not affect every location, and many local restaurants have likely seen no changes as the brand retains its nostalgic decor and porch elements.
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]