The reopening of Longchamp's flagship store, La Maison Unique, in New York marks a new phase in the collaboration between architect Thomas Heatherwick and Longchamp CEO Jean Cassegrain. Initially transformed in 2006, the store now features updated interiors that reflect both a new cultural rhythm and the original inventive spirit. Heatherwick's design centers around a sculptural staircase, which is a signature element, inviting visitors upward while embodying an emotional connection to the space. This partnership began with product design, notably a unique bag, showcasing Heatherwick's versatility in design across various scales.
The flagship was originally unveiled in 2006 as La Maison Unique. Today, the renewed space offers an atmosphere that feels both familiar and transformed.
Heatherwick recalls the project started not with a building, but with a bag. 'We'd made a bag built entirely of zip.' This speaks to my fascination with scale.
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