The 2025 Houzz & Home Study reveals a notable shift in homeowner preferences as 24% of surveyed individuals revamped their bathrooms in 2024, equaling those upgrading kitchens. The average expenditure on these projects was $6,000 for guest bathrooms and $13,000 for primary bathrooms. Notably, senior homeowners led this trend, with their spending nearly doubling from previous years. The study also highlighted consumer buying habits, with paint and light fixtures being popular choices for updates, indicating a trend towards refreshing rather than major remodeling.
According to this year's juicy U.S. Houzz and Home Study, which was released today, more people paid attention to their bathrooms in 2024.
Twenty-four percent of homeowners who participated said they reimagined their bathroom last year - that's the same percentage as those who upgraded their kitchens.
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