"Architect-turned-interior designer Anh Ly, founder and CEO of Mim Concept, explains why the color surged in the first place: "Butter yellow had a magic moment because it felt optimistic and comforting, especially during a time when people were craving warmth at home." Now, that emotional pull is also what's working against it. "It fell short on resale since it's a very emotion-specific color. Buyers tend to see it as personal rather than neutral, which makes it harder for them to imagine themselves in the space," Ly adds."
"Increasingly, buyers are reacting negatively to butter yellow - not because warmth is out, but because they insist on flexibility. Designers believe prospective homeowners still want cozy spaces, just in colors that won't require repainting or an immediate renovation upon moving in. A for-sale home's palette plays a serious role in how easily buyers can imagine their own furniture, art, and style fitting into the space. Barrett Oswald, an interior designer based in Larchmont, New York, says the reaction is often immediate. "Yellow is a love-it-or-hate-it color. Some people are all in, and others can't get past it.""
Butter yellow rose in popularity because it felt optimistic and comforting when homeowners sought warmth after years of cool grays. That emotional warmth now undermines resale value because buyers often view the hue as personal rather than neutral. Prospective homeowners want cozy interiors that still allow flexibility and avoid immediate repainting or renovation. A home's for-sale palette significantly affects buyers' ability to picture their furniture, art, and style in the space. Designers report immediate, polarized reactions to yellow, with some buyers embracing it and others unable to imagine living with it.
Read at Apartment Therapy
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