'People shop with their eyes and they're very much influenced by Instagram' - home staging adding 20pc to value of properties
Briefly

The rise of home staging companies indicates a growing trend as sellers aim to attract buyers interested in turn-key properties. Professional stager Vanya McCarthy reported a significant increase in her business, moving from staging two homes per month to two homes daily within three years. This growth is fueled by the influence of picture-perfect properties showcased on social media, demonstrating the changing dynamics in property marketing and buyer expectations.
"The use of home staging companies is growing as more sellers seek to appeal to buyers seeking turn-key properties."
"Professional home stager Vanya McCarthy observed that her business has gone from staging two homes a month to staging two homes a day in three years."
Read at Independent
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