"Nice rice Xinle Road marks the origin of the brand, and this year it has been thoughtfully renewed. Today, the brand has expanded to dozens of cities nationwide, yet each new opening looks back to Xinle Road as its point of departure. With this vision at the core, say reimagined the store as a place of convergence, depicting a warm, welcoming"rice house"."
"HereSpace Text description provided by the architects. Nice rice Xinle Road marks the origin of the brand, and this year it has been thoughtfully renewed. Today, the brand has expanded to dozens of cities nationwide, yet each new opening looks back to Xinle Road as its point of departure. With this vision at the core, say reimagined the store as a place of convergence, depicting a warm, welcoming"rice house"."
Nice Rice's Xinle Road location marks the brand origin and has been thoughtfully renewed in a 230 m retail interior completed in 2025. Lead architects Zhang Yan and Shan Jianan led design with Sun Ziyi (Project Manager) and Xu Han. Manufacturers include ZAMANI. Engineering by Hangzhou Light Track Lighting Design Co., Ltd.; general contractor Shanghai Zhonggeng Decoration Design Co., Ltd. The store is reimagined as a place of convergence and depicts a warm, welcoming 'rice house'. The brand has expanded to dozens of cities nationwide, and each new opening references Xinle Road as its point of departure.
Read at www.archdaily.com
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