My city was filling up with digital nomads. I saw a business opportunity in our family home.

"I felt drawn to the community. I didn't have money or experience, but I had motivation. In early 2024, I spoke to a friend who owned a hotel with an unused floor. I offered to manage a coworking space there. I told her that I could try working there for two months for free."

"I had never seen anything like it before - people from all over the world working on laptops, speaking in English, and sharing ideas. Something clicked immediately. I felt drawn to the community."

"After graduating in 2016, I found a job in a local pharmacy. It was the typical job for many Vietnamese graduates: stable but low-paying; not especially challenging but also very boring. I couldn't get excited about it, and I didn't see a future for myself there."

Hana Nguyen grew up in rural central Vietnam and moved to Da Nang for college, studying business administration and pharmacy. After graduating in 2016, she worked in a pharmacy but found the job unfulfilling and unstable. In 2023, she met a foreigner online and joined a hiking trip to the Marble Mountains, which led to her first visit to a coworking space. Inspired by the international community and collaborative environment, she approached a hotel owner about testing the coworking concept in unused space. Frustrated with building someone else's business, she convinced her parents to let her establish her own coworking space in their family home, driven by motivation despite lacking initial capital and experience.

Read at Business Insider