Malli, a womenswear brand from Almaty, required a closed showroom for clients to visit only on selected days and strictly by appointment. The chosen space was adjacent to the brand’s production workshop and was far from ideal, with an industrial character, exposed services, and an inconvenient layout. The project used this unpromising shell as the starting point. The goal was to create a calm interior with an architectural feel that would surprise first-time visitors. The resulting showroom is designed to look completely different from what visitors expect when they arrive at Malli for the first time.
"Malli, a womenswear brand from Almaty, decided it needed a closed showroom in addition to its existing stores a place where clients would visit only on selected days and strictly by appointment. The space they chose sits next to the brand's production workshop and was far from perfect: industrial, full of exposed services, and not particularly convenient in terms of layout."
"Precisely this unpromising shell became the starting point for the project. The brief was to transform it into a calm, architectural interior that feels completely unexpected a place that looks nothing like what a visitor imagines when they arrive at Malli for the first time."
Read at www.archdaily.com
Unable to calculate read time
Collection
[
|
...
]