""We're in a unique spot here because we are really attached to the silhouette. We really don't want to change the outside, which is a challenging engineering function when you say no, the package is fixed," says Joseph Snyder, a system architect at KitchenAid."
""Now you've got to put all this functionality in there. So we had to do a lot of work to fit this new control in here because we really couldn't make any changes to the outside," Snyder says. "We had to do this all inside.""
""The changes included in the new Artisan Plus are the biggest improvements to KitchenAid's stand mixer in its 70-year history, according to the company.""
KitchenAid has introduced the Artisan Plus Stand Mixer, enhancing its classic design with new features while preserving its iconic silhouette. Key improvements include a slower ingredient folding speed, continuous speed control, an automatic light for the mixing area, and a unique mixing wand that stirs and wipes the bowl simultaneously. The design team faced challenges integrating these functionalities without altering the exterior, requiring significant modifications to the internal components of the mixer to accommodate the new technology.
Read at Fast Company
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