The Unseen photo fair, centered on emerging photography, is returning to Amsterdam after facing bankruptcy five years ago. Founded by the Amsterdam photography museum Foam, it became a notable alternative to larger fairs like Paris Photo. After declaring insolvency in 2020 and leaving some artists unpaid, the fair's assets were acquired by Fons Hof, who is now relaunching the event. Hof emphasizes the importance of restoring partnerships and has prioritized compensating unpaid artists to rebuild trust within the art community, ensuring a stable future for Unseen.
"Since the takeover, we've worked on rebuilding the event step by step. That has meant reestablishing relationships with galleries and partners. The goal has been to secure a stable future for the fair, both structurally and artistically."
"Although the new organisation was not legally responsible for the debts of the previous entity, we decided early on to pay the artists who were still owed money from the previous management. This step helped rebuild trust and was appreciated by many in the field."
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