"Taking up an entire block, 345 Park Avenue is large enough to have its own zip code. The building's site is bordered by Park and Lexington Avenues and 51st and 52nd Streets. Richard Roth Jr. designed the blockbuster building, which was completed in 1969, for one of New York's most prolific real estate dynasties, the Rudins."
"Richard saw this project as a significant challenge, and perhaps something of a poisoned chalice, not just because of the size of the site but also because of the location. It sits between two of the city's most distinctive- but contrasting- structures: Mies Van der Rohe's International Style Seagram Building, and the Byzantine Revival St. Bartholomew's Episcopal Church (St. Bart's)."
"This was an era when Emery Roth & Sons' designs were in great demand- in fact, the term 'Rothscraper' was coined to describe the many tall office buildings the firm worked on. While the style may have changed from Emery's day, the firm's 'modus operandi' stayed the same for nearly 100 years of its existence."
345 Park Avenue, completed in 1969, occupies an entire city block between Park and Lexington Avenues at 51st and 52nd Streets. Architect Richard Roth Jr. of Emery Roth & Sons designed this significant project for the prolific Rudin real estate family. The building's challenging location sits between Mies van der Rohe's International Style Seagram Building and the Byzantine Revival St. Bartholomew's Episcopal Church, presenting architectural complexities. During this period, Emery Roth & Sons was highly sought after, with the term 'Rothscraper' coined to describe the firm's numerous tall office buildings. The firm maintained consistent operational methods across nearly 100 years, differentiating itself from competitors through unique structural and procedural approaches that provided competitive advantages.
Read at Untapped New York
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