Hard Rock Hotel & Casino Atlantic City Unveils $50 Million Capital Investment Plan - Food & Beverage Magazine
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Hard Rock Hotel & Casino Atlantic City Unveils $50 Million Capital Investment Plan - Food & Beverage Magazine
"Hard Rock Hotel & Casino Atlantic City has recently announced an impressive $50 million capital investment plan for 2026, reinforcing its commitment to providing exceptional guest experiences and enhancing its offerings. This significant investment not only aims to renovate existing facilities but also to expand the culinary landscape, making it a vital player in Atlantic City's revitalization. The centerpiece of this investment is the renovation of over 700 standard guest rooms, 60 suites, and eight penthouses in the hotel's North Tower."
"Alongside these renovations, walkways and corridors will be refreshed to improve the overall aesthetic of the property. George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City, stated, "Our $50 million capital improvement plan for 2026 reflects Hard Rock Atlantic City's unwavering commitment to reinvesting in our resort, our team members, and the Atlantic City community." This commitment is crucial as the hotel aims to enhance the guest experience while staying true to its core motto, 'Love All, Serve All.'"
Hard Rock Hotel & Casino Atlantic City plans a $50 million capital investment in 2026 focused on property renovations, guest experience enhancements, and culinary expansion. Renovations target over 700 standard guest rooms, 60 suites, and eight penthouses in the North Tower, plus refreshed walkways and corridors. Additional upgrades include new carpet on the casino floor and second-floor corridor, 16 electric vehicle chargers at Rocktane Gas & Wash, and exterior restorations of the South Tower. The plan emphasizes sustainability and will introduce new dining options, including Sitar, an East-Indian restaurant featuring modern Indian cuisine and scenic views.
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