"Cracker Barrel's cluttered, antique-filled walls are the latest feature of the restaurant to see a revival. The chain said Tuesday that it would halt its plans to remodel some stores. It marks the latest backtracking from Cracker Barrel: Last month, the restaurant rolled back a new logo after backlash from customers and President Donald Trump."
"Cracker Barrel had experimented with a new restaurant design in four of its 660 locations, the company said. Ultimately, it decided that the new look "does not reflect what you love about Cracker Barrel." "If your restaurant hasn't been remodeled, you don't need to worry, it won't be," the company said."
"Last year, CEO Julie Masino said that the chain wasn't connecting with patrons the way that it used to. "We're just not as relevant as we once were," she said on an earnings call in May 2024. Since then, the chain has made changes, such as adding new menu items. It also rolled back a new logo that didn't include the likeness of an old man in overalls known as Uncle Herschel. It also experimented with lighter-colored walls and less kitsch on display in its dining rooms at a few locations."
Cracker Barrel suspended plans to remodel additional restaurants after testing lighter-colored walls and reduced antiques in a few locations. The company said customer feedback influenced the decision and assured that unremodeled restaurants would remain unchanged. The chain previously reversed a new logo following backlash, including criticism from President Donald Trump. CEO Julie Masino acknowledged the brand had lost some relevance with patrons and pursued changes to revive sales, including new menu items and design experiments in four of 660 locations. The chain shifted back toward its traditional cluttered, antique-filled aesthetic.
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